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My 5-step system to setting up a photography business so you can work less—and live more.

The

Calling all photographers!

by jenna kutcher

Lab

Charge more and get hired for it, even with numerous photographers in your area charging much less...

Get a bridge from your fears to being able to say "I can do this!" complete with office fist-pumps when no one’s around...

Have an A-Z blueprint in alllll things CEO so that you can get back to the art of it (because no one ever told you being an entrepreneur was THIS hard and confusing)...

Be picky in the client work you take on—buh-bye, corporate headshot sessions you don’t even like...

Build a sustainable and thriving business with a brand centered on Y-O-U...


What if you could...

Because in an ideal world, you’d seal the deal with those clients who don’t even bat a mascara-coated eyelash at your pricing guide PDF—and they’d find you over Instagram (how very 2018 of you). You’d put the car in reverse at your next wedding with tears in your eyes because you love serving your clients and your photography dream job so.stinking.much.

But record scratch—that’s not happening quite yet. 

If anything, the inquiries (when they do come in) fall more under the, ahem, friends-and-family category, and most days, you take any photography job that’s asked of you—for pretty much any price they ask you for.

It’s not that you’re not grateful for the chances you’ve had to get paid for what you love … something’s just drilling at you: If you could just hack a system to completely transform your online presence, client experience and branding, you’d be in business (literally).

It’s easy to feel like we need to figure it all out on our own. That’s what I used to do, and it was the loneliest, most ineffective thing I’ve ever done....


You KNOW that in order to be a professional photographer, your business needs client communication that sells, repeatable workflow systems, and social media that speaks directly to your dream clients.

I’m Jenna Kutcher, and I created The Photo Lab just for photographers like you.

But why go it alone when we could do it together?

Because I was there too a few years back, asking Drew if he thought my clients could tell that I was completely overworked and exhausted. So, I made some BIG business mindset and branding changes, and now?

I’m handing over my exact system on how I grew a six-figure photography business in three years flat.

Loyal, happy, obsessed followers turned clients, who happily invest in your business?

An audience that is anxiously awaiting every post, every announcement, and every offering?

Sales driven through authentic, intentional posts that take the scammy salesman pitch and turn it on its head.

Creating a voice so recognizable, people will be able to spot your words and work from a mile away.

Can you imagine...

...THEN KEEP READING

Are you ready?

The Photo Lab is my complete, 5-week system to setting up a photography business so you can work less, and live more.

Creating a killer brand
Lining up raving fans … that turn into paying clients
Crafting communication that sells
Implementing templates that give results
Installing repeatable workflow systems
Posting social media that speaks directly to your dream clients
… and then some!

"I was ready to give up everything and sell my camera to pay off some of my bills—now? I’ve doubled what I made last year."

“I went from getting no inquiries from anyone other than friends and family, to booking two weddings and having a new inquiry in my inbox every other weekend. This course helped me gain confidence in pricing what I'm worth versus what thought I'd get without guilt, and step up my branding game to be more cohesive overall. The course has already paid for itself!”


What's inside The Photo Lab, you ask? 

keep scrolling

Do you have a brand that pulls in your ideal client each and every day? And when I talk about branding, I'm not just talking about your logo, color scheme, or fonts: I’m talking about a distinguishable voice that can't be confused for anyone else's. Does your business look the same as everyone else's? Are you a tiny fish in a giant sea?

It's time to make you stand out and focus on elevating your brand and empowering you to celebrate the things that make you different. There is only one you, so let's celebrate that and work it!

Branding

MODULE ONE

What does that mean for you?

+ You'll erase the need for competition and learn the mindset shift behind becoming the go-to for your clients -- not one of hundreds of photographers.
+ I’ll coach you on harnessing your unique voice and story as you visioncast for your brand.
+ Learn to attract people who are your ideal clients (you'll never feel like you need to run a double life again!)
+ Discover the marketing methods that curate a brand that’s an extension of your soul. 

Module TWo

Do you feel invisible? (And is that invisibility costing you thousands of dollars?) You know what your ideal client looks like, but are they finding you?

Stop trying to market yourself to the masses, let's pinpoint who exactly your ideal client is and then develop a strategy to help them find you, book you, love you, and refer everyone they know to you! 

Ideal Clients

module TWo

What does that mean for you?

+ Learn who YOUR dream clients are -- you know, the ones who fall at your feet.
+ Grasp the exact language and methodology for communicating pricing with clients, so you don’t have to be afraid to quote your prices.
+ You'll know where to spend your time best because you'll understand where your clients are AND how to reach them.
+ Let's be honest, when you work with the right people, it's impossible to not LOVE what you're doing! 

module THREE

Is your inbox overflowing with dozens of emails that should have been answered yesterday? Is your editing backed up by two weeks and the only time you can squeeze it in is at 2 a.m.? Are you finally ready for an afternoon that you can close your office door and know you’re caught up?

Let's simplify, systemize, and strategize each aspect of your business so that you can work less and live more.

Workflow

module three

What does that mean for you?

+ Swipe a step-by-step workflow that will take you from marketing, to booking, to product delivery.
+ Take the guesswork out of systems with a repeatable process you can implement today.
+ Grab time-saving tips -- no more glorifying busy, no more 80 hour work weeks.
+ Understand how to customize your client experience, since you’re your own boss, and it's time you took control of the business that you love. 

module FOUR

Do you stare at a blinking cursor all day and wonder what to write back? Do you spend hours upon hours answering emails?

It's time to make a change. I’ll show you how to maximize and customize my templates that will introduce you with a WOW, answer your clients questions before they ask them, and book your sales effortlessly. 

Communication

module FOUR

What does that mean for you?

+ Get your hands on my exact templates -- they’re waiting for you in the course!
+ Learn copy customization that will introduce you with a WOW and showcase your brand.
+ Grab my precise tips on how to answer your clients questions before they ask them.
+ Swipe my communication check-lists to booking your sales effortlessly. 

module FIVE

So many people want to know what exactly I'll be covering when it comes to social media, let's be honest, I get paid to speak all over the country on the subject, so let's break it down for you... 

Social Media, Baby! 

Let's talk about

We have separate modules on: 

+ Jenna’s specific Instagram strategy, using Insta for our business, grow your following, and turn followers into clients. 
+ A deep dive into Facebook marketing and how to share your images in a way that attracts more dream clients. 
+ How to use your blog to set expectations, share your story, and create viral posts that keep on sharing. 
+ Using Pinterest strategically as a lead generator and traffic driver for your business. 
+ How to submit your work for publications (both online and print) and how to make it stand out in a pile of submissions!
+ How to utilize an email list to serve your ideal clients in a way that will leave them so excited for when you sell. 

da' bonuses

I know you love them! 

SOUND GOOD?

- EMAIL TEMPLATES: My exact 25 email templates to guide you from inquiry to delivery with ease. If you ever feel like you're lost in a sea of unbranded emails, these are for you. 

- PRICING GUIDE: TWO professionally designed, customizable pricing guides that show your clients more than just what you charge. Just drag and drop your photos and information in and hit "send!" 

- WORKFLOW CHART: The workflow chart that ensures each client gets a branded, complete experience, each and every time. Print it out, hang it up, and cross things off the list as you complete them! 

- OUTSOURCING: My Outsourcing Guide to see which areas of your business you love the most and excel at (so that you can get those burdens off your plate) while still being profitable! 

- GIFT CERTIFICATE AND INVOICE TEMPLATES: So that no matter what you are attaching, you look and feel legit and give your clients the trust that they chose the best photographer for them. 

- BRANDING: A customizable branding guide so that you can organize your brand identity from colors to fonts, logos to inspiration. 

It's time for some BONUSES!

Template Suite

And then there are the

browse the Suite

You want to get started but you have no clue where to begin, what to spend your money on, how to market yourself, or where to START. 

You kinda/sorta/maybe know who your ideal clients are but you have absolutely no clue of how find them and have them book you. 

You're tired of sending out a response to an inquiry and hearing "We went with another photographer" or "You're too expensive" or the worst... hearing nothing. 

You feel like you're spinning your wheels and never getting anywhere. You're up until 2AM trying to catch up, you're burning the candle on both ends, and you feel like giving up.

You are working around the clock but your bank account doesn't reflect it. You're ready to be profitable and bring those checks to the bank. 


THIS COURSE IS FOR YOU IF:

The 20+ Page Workbook

See what's next! 

You want to get started but you have no clue where to begin, what to spend your money on, how to market yourself, or where to START. 

You kinda/sorta/maybe know who your ideal clients are but you have absolutely no clue of how find them and have them book you. 

You're tired of sending out a response to an inquiry and hearing "We went with another photographer" or "You're too expensive" or the worst... hearing nothing. 

You feel like you're spinning your wheels and never getting anywhere. You're up until 2AM trying to catch up, you're burning the candle on both ends, and you feel like giving up.

You are working around the clock but your bank account doesn't reflect it. You're ready to be profitable and bring those checks to the bank. 


THIS COURSE IS FOR YOU IF:

Custom Pricing Guide

See what's next! 

You want to get started but you have no clue where to begin, what to spend your money on, how to market yourself, or where to START. 

You kinda/sorta/maybe know who your ideal clients are but you have absolutely no clue of how find them and have them book you. 

You're tired of sending out a response to an inquiry and hearing "We went with another photographer" or "You're too expensive" or the worst... hearing nothing. 

You feel like you're spinning your wheels and never getting anywhere. You're up until 2AM trying to catch up, you're burning the candle on both ends, and you feel like giving up.

You are working around the clock but your bank account doesn't reflect it. You're ready to be profitable and bring those checks to the bank. 


THIS COURSE IS FOR YOU IF:

Custom Branding Guide

See what's next! 

You want to get started but you have no clue where to begin, what to spend your money on, how to market yourself, or where to START. 

You kinda/sorta/maybe know who your ideal clients are but you have absolutely no clue of how find them and have them book you. 

You're tired of sending out a response to an inquiry and hearing "We went with another photographer" or "You're too expensive" or the worst... hearing nothing. 

You feel like you're spinning your wheels and never getting anywhere. You're up until 2AM trying to catch up, you're burning the candle on both ends, and you feel like giving up.

You are working around the clock but your bank account doesn't reflect it. You're ready to be profitable and bring those checks to the bank. 


THIS COURSE IS FOR YOU IF:

25 Email Templates

See what's next! 

You want to get started but you have no clue where to begin, what to spend your money on, how to market yourself, or where to START. 

You kinda/sorta/maybe know who your ideal clients are but you have absolutely no clue of how find them and have them book you. 

You're tired of sending out a response to an inquiry and hearing "We went with another photographer" or "You're too expensive" or the worst... hearing nothing. 

You feel like you're spinning your wheels and never getting anywhere. You're up until 2AM trying to catch up, you're burning the candle on both ends, and you feel like giving up.

You are working around the clock but your bank account doesn't reflect it. You're ready to be profitable and bring those checks to the bank. 


THIS COURSE IS FOR YOU IF:

Workflow Checklist

See what's next! 

You want to get started but you have no clue where to begin, what to spend your money on, how to market yourself, or where to START. 

You kinda/sorta/maybe know who your ideal clients are but you have absolutely no clue of how find them and have them book you. 

You're tired of sending out a response to an inquiry and hearing "We went with another photographer" or "You're too expensive" or the worst... hearing nothing. 

You feel like you're spinning your wheels and never getting anywhere. You're up until 2AM trying to catch up, you're burning the candle on both ends, and you feel like giving up.

You are working around the clock but your bank account doesn't reflect it. You're ready to be profitable and bring those checks to the bank. 


THIS COURSE IS FOR YOU IF:

Profitable Pricing Guide

See what's next! 

And oh so much more... I'd have you scrolling for days.

Click to Join now 

This course has completely changed my life and the way that I run my business. I’m literally tearing up thinking about it.

“Last summer was my very first wedding season and it was pretty overwhelming. I did any job that anyone asked of me for pretty much any price that they asked it for (including real estate headshots, what?). Now? I’m close to $50K for the year, and every single one of my brides was an ideal client for me. They made me feel so loved and valued (and most have offered me to stay over their new homes anytime I’m in the area 😂). Saying no to jobs I wasn’t passionate about and only doing the ones I love has given me more joy than I could ever have imagined.”


So how does it all work?

Click play below 

sorry, we're closed! We will re-open our doors fall of 2018! Hop on the waitlist!

I left my corporate dreams to pursue life as a full time photographer, a dream I had zero professional training in. Over the last six years I have built a brand based on authenticity, I've garnered a following of over 145k followers on Instagram alone, I've been named the top wedding photographer in the state of Wisconsin four years in a row, and have turned my dream into a seven-figure business with balance while capturing over 125 weddings! 

Oh, and a little more about me, your teacher...

WANT TO KNOW EVEN MORE? Head over to inSTAGRAM

Sounds greaT!

I wanted to build a course that was accessible to photographers in any stage of their business, from beginners with a dream to the experienced photographer who's ready for more profits and less work. The total value of the course is: $4,100, but...

You can get started TODAY for just one payment of $97 (with eleven additional monthly payments of $97)  or, for the best value + an added bonus module,                                      

So how much does it cost?

1  payment of $997

Bummer, you missed out! 

IT's time for ya to jump on the waitlist.

20 Kick Booty Modules 
5+ Killer bonuses 
Lifetime Access 
15-Day 100% Money Back Guarantee 

12 monthly payments of $97

I'm ready to join!

$97

12 Payments

20 Kick Booty Modules 
5+ Killer bonuses 
Lifetime Access 
15-Day 100% Money Back Guarantee
 

$997 one time - save 17% ($167)

$997

One Time

Join the waitlist

Join the waitlist

Join the waitlist

This course has given me the confidence to be booking at $2500 and to hold strong while entering a new market. I'm finally attracting my ideal clients and it makes my job 1000x more joy-filled.

I am clearly seeing my clients becoming my ‘tribe’ and getting the best compliments and reviews from them. This course has set me on the path to success! It was worth every penny. In fact, not even a month after purchasing the course, I implemented the material immediately and booked a wedding because of it. So it has completely paid off! 

 "I'm finally attracting my ideal clients and it makes my job 1000x more joy-filled."

- Missy Giles

01

I was living life on call for 4+ births a month, married to a first year medical resident, chasing a toddler, 5 months pregnant, and off the charts stressed trying to make everything fit. As I worked through the course, I was so staggered by the idea of working less so I could GIVE and LIVE more.

Because of the course, I began to let my followers in more to my story. I TRIPLED my prices, and committed to only taking ONE birth a month so I could enjoy these fleeting moments with my new babe... I have been able to take my family to Disneyworld, and will be spending a lovely week at an all inclusive with my hubby soaking in some much needed zzz’s!

"I'm on track to QUADRUPLE my income from last year with less than half the amount of work!"

- Brittany Fischer

02

This course literally changed every aspect of my business! I’m new to the industry, but went from 100 Instagram followers to over 800 in just 5 months, and from having 1 wedding booked to 11 (!!!). Clients have commented on how professional my branding, email responses, and and Instagram feed are. I was concerned this would just be another "class" with content I could get elsewhere for free—but wow, there were SO many things I didn't know. As a new business owner, I am eternally grateful for getting a head start rather than having to make a million mistakes. I've been able to focus more on planning my OWN wedding and spending some much needed time with my fiancé! 

"My business is growing and flourishing because of this course—I tell every new photographer I meet to save up and take it!"

- BAILEY ELIZABETH

03

“Before the class, I averaged 1-2 inquiries a month and was mostly just doing model calls to build up a portfolio. Now? I'm proud to say my average investment is $1,200 per client and I often receive 1-2 inquiries A DAY. The course helped me polish my online presence and really create a brand and a community rather than just another business.

I've been able to do incredible things like donate to charities near and dear to my clients, build relationships with them, and turn them into something more—my tribe! This program put my studio on the path to success after just 8 months in business.

"The course helped me polish my online presence and really create a brand and a community rather than just another business."

- AMANDA WOSe

04

I didn’t have a defined brand at all—I was also underpaying myself a LOT. Since the program, I’ve booked 4 more weddings than last year, and started charging $800 more per wedding … plus, my Instagram following grew by 700 followers, and my Facebook page from 200 likes to over 1,000!

All my weddings for next year are referrals and ideal clients … this course changed my social media and branding so much!

"All my weddings next year are referrals and ideal clients!"

- Angela Divine Knox

05

“I was struggling to communicate to clients via email, so I joined on the monthly payment plan and put money aside each week to make it work. I jumped all in, and my business grew ... and so did my following!

I crunched the numbers, and found that I had TRIPLED my business from the year before—I haven't even hit my busy season yet. If someone is on the fence, take a leap because you will see results!

I went from a couple sessions a month—to 3-4 a week!

- Kara Hanes

06

The Photo Lab revolutionized my business. Getting started on such an incredible foot was a life saver. Jenna gives you the tools and templates to create an incredibly high end, customizable branded experience for each and every client.

Her templates are 100% customizable, and I was able to infuse ME. The resources in this course helped me look legit before I ever felt that way. Not only do you learn how to own your awesome and attract clients to you, but she helps you every step of the way. I legit cannot say enough amazing things about The Photo Lab.

It's a MUST have. Invest in your photography business. Invest in yourself. 

If you implement what she teaches
you will make that money back ten fold. 

- Lindsey Roman

07

I was new to business in general and had no idea what I was doing. Like most photographers, I didn’t realize that knowing how to run + market a business is much more important than all the gear and skill in the world. 

Since joining this program, I have tripled my prices. My confidence in my worth has improved and people pay me what I ask without hesitation. 

I am most looking forward to the future because my business is growing, I feel empowered to continue investing in myself and my business and it all started with a course that propelled me in that direction when I was floundering. 

I learned how to promote myself, because 
if I don't do it, no one else will. 

- Tahiry Humrich

08

Not only does the course share a wealth of business knowledge, but it is home to numerous invaluable guides that are customizable for your business. It has saved me so many hours of frustration in photoshop & given me verbiage to respond to those emails I’m just not sure how to begin responding to.

There is SO much value in this course! I purchased it in 2015 and I continue to log back in and reference different sections 3 years later. 

My boyfriend, jokes that he got his girlfriend back. I am able to get inspired to create, and no longer have weekly Sunday meltdowns with overwhelming anxiety. It is a true breath of fresh air to be in control of my own future

 I have turned something I loved doing and dreamt of into a full time career for myself.

- Madison Lauren

09

NEXT REVIEW

THE TESTIMONIALS ARE IN:

You want to get started but you have no clue where to begin, what to spend your money on, how to market yourself, or where to START. 

You kinda/sorta/maybe know who your ideal clients are but you have absolutely no clue of how find them and have them book you. 

You're tired of sending out a response to an inquiry and hearing "We went with another photographer" or "You're too expensive" or the worst... hearing nothing. 

You feel like you're spinning your wheels and never getting anywhere. You're up until 2AM trying to catch up, you're burning the candle on both ends, and you feel like giving up.

You are working around the clock but your bank account doesn't reflect it. You're ready to be profitable and bring those checks to the bank. 


THIS COURSE IS FOR YOU IF:

A: Hey friend, don’t worry! This whole course is entirely go-at-your-own-pace! Why? Because I want you to take your time, to implement as you learn, to listen and re-listen as many times as you need! You can take five days or five months! Everyone’s journey through The Photo Lab will look a little different and that’s the beauty of it

Q: Right now is a busy time for me, I’m worried I won’t have time! Do I need to follow week by week or can I go at my own pace? 

01

A: This course is a lifetime course! So what does that mean for you? Well, it means you’re in luck! I want you to always have this content, so if you join now, it’s yours forever. I am constantly tweaking, adding to it, and recording new content so once you’re in, you’re in for everything that’s waiting for you now (and anything that’s coming soon!) 

Q: How long will I have access to the content? Will the course expire? 

02

A: Here’s the good news, The Photo Lab is for any kind of photographer. From newborn to wedding, portraits to family. The Photo Lab isn't specific to any genre. I'll teach you how I created a profitable photography business (and the same principles I used can apply to yours.) This is a marketing course specifically for photographers, so think of it as a business bootcamp specific to your industry.  

Q: I’m a _fill in the blank_ photographer, 
is The Photo Lab for me? 

03

A: Here is what The Photo Lab isn’t: it isn’t a place where I tell you how to scam people into booking you or tell you that you need to hustle day in and day out to be a success. In fact, I’m going to teach you how to feel empowered in both telling your story and in marketing! You don’t need to worry that I’m going to take your money and run, I am an invested instructor who is set on making sure you are a success (because when you are a success, so am I!) This course is about living life beyond your business and in booking your ideal clients at a profitable price so that you can make money doing what you love and get back to the art of it! 

Q: I’ve bought other photography courses before and have been disappointed. I’m worried this is “just another photo course.” How is yours different? 

04

A: Since this is a go-at-your-own-pace course, it will differ for everyone. The recommended amount of time to spend on the course per week is about two hours if you want to finish it in five weeks! I recommend you listen to the module once or twice, spend time completing the workbook, and then implement. I love that you can pause during your busy weeks, take the modules on the go with our audio downloads, and revisit a lesson when you’re feeling stuck. 

Q: My time is limited, how much time will I need to set aside each week for the content? 

05

A: Guess what? I understand that everyone has different learning styles, which is I’ve got you covered. The content is delivered in multiple ways to speak to your personal learning style. You can watch the slideshow and hear my voice, you can download the slides, you can just listen to the mp3 (on the go!), OR you can read the transcription! That’s right, we have four ways for you to ingest the content, so there’s absolutely no reason to fall behind or worry! 

Q: How is the content delivered? I’m worried that I won’t learn the way I like to learn best. 

06

A: The Facebook group is an added bonus! I pop in weekly to answer questions, provide feedback, and encourage you on your journey through The Photo Lab! I am anything but an absent leader and with an intimate community of a few hundred photographers, you will find support in the Facebook group! I love guiding you through the process and holding your hand as you try new things, implement new strategies, and grow your tribe! This group will never expire, once you’re in, you’re in for life! 

Q: How does the Facebook community work with The Photo Lab? I’m not sure I want to be added into another group! 

07

A: I want to be where the people are (I hope you just sang that like Ariel from The Little Mermaid!) so I am hanging out in your inbox and in our private Facebook group! I love doing Facebook LIVE videos to answer your questions and break things down for you if you’re struggling! These videos are generally 20-30 minutes of Q+A and it’s a really great way to connect, ask specific questions, and get feedback! I do the Q+A lives for the first five weeks after you join (and then pop in weekly after that!) 

Q: So, I’m curious, does Jenna do 1:1 feedback or group calls? 

08

A: Absolutely not! There is a reason why I chose to do a lifetime, go-at-your-own-pace course, why? Because life is busy, chasing dreams is busy, and running a business is busy! I want you to jump into the content when your life allows and when you’re really invested in the process and ready to rock! This course isn’t for people who just want a secret recipe or a one-stop shop, it’s for people who are ready to do the work. Only you can determine when the time is right to make big things happen! 

Q: Will I miss out on anything if I buy now and have to start the course later? The timing just isn’t right for me right now. 

09

A: Oh sweet friend, this is the time. Here’s what I think: a year from now, you’re going to wish you had started today. Sure, it’s going to take time, but time will pass anyway. This class will teach you how to build a profitable photography business from the ground up. Whether you're ten years deep or ten days in, this will lay a foundation for a profitable, sustainable, life giving business. Trust me, your future self will thank you for taking a leap today!  

Q: I'm thinking of (or just) getting started, why should I join now? How will this help me? 

10

THE NEXT QUESTIOn

A: There's a million reasons why I do online courses! Here are the top two... 1.) I would way rather speak to you when I'm comfortable which looks like bedhead and yoga pants behind a microphone. 2.) I've spent thousands on workshops and felt inspired while I was there, but then I always went home and life took over and I never implemented my learnings. I want this to be go-at-your-own-pace and I want you to implement in your timing.

Q: Why did you choose to do an online course, do you offer in person workshops? 

11

THE NEXT QUESTIOn

A: Buyer’s remorse is no fun, huh? I poured my heart into this course, and I sincerely believe that it will be a tremendous asset to your business, like it has been for 200+ other photographers. However, I want you to know I have your back: I have a pretty tight 15-day refund policy (only because I want to attract dedicated, go-getters to the course!), but if you put in the work, show me all your completed worksheets and notes, and can prove that the needle on your business is still at a standstill, we’ll give you a complete guarantee. I don’t want you to second-guess your purchase for a second!

Q: Ok, fine. I think I’m in! BUT … what if I hate it when I join? What if I realize I’m totally not a fit?

12

BACK TO THE START

READ THE FAQ

Stop letting your business run you. You went into this profession because you are crazy about photography. Let's put you back in the driver's seat, so you can do what you love.*

 (*Which for me looks a lot like naps and Netflix!)

Last Updated March 2016

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When you place an Order, you must provide us with certain information about the products and services you are seeking to purchase. Such information is collectively called the “Order Information.”

3. BILLING INFORMATION.

When you wish to purchase a product or service, you will be required to provide certain information in addition to the Personal Information and Order Information noted above. Such information may include a debit card number, credit card number, expiration date, billing address, activation codes, and similar information. Such information is collectively called the “Billing Information.” Although we will have access to the Billing Information, it will also be collected and processed by our third-party payment vendors pursuant to the terms and conditions of their privacy policies and terms of use.

4. OTHER INFORMATION

In addition to the information noted above, we may collect additional information (collectively, the “Other Information”). Such Other Information may include:

a. From You. Additional information about yourself that you voluntarily provide to us (e.g., via a survey), such as household income range, gender, product and service preferences, and other information that does not identify you personally.

b. From Your Activity. Information that we automatically collect when you use the Websites, including, without limitation:

IP addresses, which may consist of a static or dynamic IP address and will sometimes point to a specific identifiable computer or device; browser type and language; referring and exit pages and URLs; date and time; amount of time spent on particular pages; what sections of the Websites you visit; and similar data; and Information about your device, including the type of device; universally unique ID (“UUID”); advertising identifier (“IDFA”); MAC address; operating system and version (e.g., iOS, Android or Windows); carrier and country location; hardware and processor information (e.g., storage, chip speed, camera resolution, NFC enabled); network type (WiFi, 3G, 4G, LTE); and similar data. c. From Cookies Information that we collect using “cookie” technology. Cookies are small packets of data that a website stores on your computer’s or mobile device’s hard drive so that your computer will “remember” information about your visit. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to help us collect Other Information and to enhance your experience using the Websites. If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to accept cookies from us, the Websites may not function properly.

d. Third-Party Analytics We use third-party analytics services (such as Google Analytics) to evaluate your use of the Websites, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to the Websites and mobile and Internet usage. These third parties use cookies and other technologies to help analyze and provide us the data. By accessing and using the Websites, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy.

For more information on Google Analytics, including how to opt out from certain data collection, please visit https://www.google.com/analytics. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Websites.

e. From Other Sources. We also may collect or receive information from third parties, such as Facebook and/or other third-party social media sites.

Information Collected by or Through Third-Party Advertising Companies

We may share Other Information about your activity on the Websites with third parties for the purpose of tailoring, analyzing, managing, reporting, and optimizing advertising you see on the Websites and elsewhere. These third parties may use cookies, pixel tags (also called web beacons or clear gifs), and/or other technologies to collect such Other Information for such purposes. Pixel tags enable us, and these third-party advertisers, to recognize a browser’s cookie when a browser visits the site on which the pixel tag is located in order to learn which advertisement brings a user to a given site.

Accessing and Modifying Personal Information and Communication Preferences

If you have registered for the Websites, you may access, review, and make changes to your Personal Information, Billing Information, and certain Other Information by following the instructions found on the Websites. In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any Jenna Kutcher marketing email. Customers cannot opt out of receiving transactional emails related to their account or their Orders. We will use commercially reasonable efforts to process such requests in a timely manner. You should be aware, however, that it is not always possible to completely remove or modify information in our subscription databases.
 
How We Use and Share the Information

We use the Personal Information, the Order Information, the Billing Information, and the Other Information (collectively, the “Information”) to provide our services; to process Orders; to administer our rewards and promotional programs; to maintain and improve our Websites and services to you; to solicit your feedback; and to inform you about our products and services and those of our third-party marketing partners.

We may also use and/or share Information as described below.

Jenna Kutcher will access, use, and share the Information as required to process your Orders and provide support to you. In order to provide our services and administer our rewards and promotional programs, we may share the Information (excluding the Billing Information) with our third-party promotional and marketing partners, including, without limitation, businesses participating in our various programs. With your permission, third-party applications or services may access your Personal Information. We use standard OAuth (open authorization) to enable you to give permission to share your Personal Information with other websites and services, such as Facebook and Twitter (e.g., when you agree to a pop-up requesting you to allow another application to access your account information). We also use OAuth to allow us to share information about you that is stored by us without sharing your security credentials. We may employ other companies and individuals to perform functions on our behalf. Examples may include providing technical assistance, Order fulfillment, customer service, and marketing assistance. These other companies will have access to the Information only as necessary to perform their functions and to the extent permitted by law. In an ongoing effort to better understand our Visitors, customers, and our products and services, we may analyze the Order Information and Other Information in aggregate form in order to operate, maintain, manage, and improve the Websites and/or our products and services. This aggregate information does not identify you personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our products and services to current and prospective business partners and to other third parties for other lawful purposes. We may share some or all of your Information with any of our parent companies, subsidiaries, joint ventures, or other companies under common control with us. As we develop our businesses, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, the Information may be part of the transferred assets. To the extent permitted by law, we may also disclose the Information: (i) when required by law, court order, or other government or law enforcement authority or regulatory agency; or (ii) whenever we believe that disclosing such Information is necessary or advisable, for example, to protect the rights, property, or safety of Jenna Kutcher LLC or others.

Information You Share

Please keep in mind that whenever you voluntarily make your Personal Information available to third parties — for example on message boards or web logs; through email; during webinars, classes, telephone conferences, or coaching calls; or in comment or chat areas — that information can be seen, collected, heard, and/or used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.
 
How We Protect the Information

We take commercially reasonable steps to protect the Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the Information that you supply will not be intercepted while being transmitted to and from us over the Internet. In particular, e-mail sent to or from the Websites may not be secure, and you should therefore take special care in deciding what information you send to us via email.

Important Notice to Non-U.S. Residents

It is important to note that the Websites and their servers are operated in the United States. If you are located outside of the United States, please be aware that any Information you provide to us will be transferred to the United States. By using the Websites and by providing us Information when using our services, you hereby irrevocably consent to this transfer and our use of the Information and data provided by you in accordance with this Privacy Policy.

Children

We do not knowingly collect Personal Information from children under the age of 13 through the Websites. If you are under 13, please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide Personal Information through the Websites without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us, and we will endeavor to delete that information from our databases.


California Residents

Jenna Kutcher does not monitor, recognize, or honor any behavioral advertising opt-out or do not track mechanisms, including general web browser “Do Not Track” settings and/or signals.

External Websites

The Websites may contain links to third-party websites. We have no control over the privacy practices or the content of any of our business partners, advertisers, sponsors, or other websites to which we provide links. As such, we are not responsible for the content or the privacy policies of those third-party websites. You should check the applicable third-party privacy policy and terms of use when visiting any other websites.

Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time. By accessing the Websites and/or using our services after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of the Information is governed by the Privacy Policy in effect at the time we collect the Information. Please refer back to this Privacy Policy on a regular basis.
 

Privacy Policy

Terms​ ​and​ ​Conditions​ ​of​ ​Use​ ​of​ ​Jenna Kutcher LLC Online Courses
 Last​ ​Updated​ ​on April 16, 2018

NOTICE:​ ​These​ ​Terms​ ​and​ ​Conditions​ ​of​ ​Use​ ​are​ ​legally​ ​binding.​ ​It​ ​is​ ​your responsibility​ ​to​ ​read​ ​these​ ​Terms​ ​and​ ​Conditions​ ​of​ ​Use​ ​carefully​ ​prior​ ​to​ ​purchase, use​ ​or​ ​access​ ​of​ ​any​ ​of​ ​our​ ​products,​ ​including​ ​online​ ​courses. These Terms​ ​and Conditions apply to all Jenna Kutcher LLC Online Courses, including The List to Launch Lab™, The Photo Lab™, The Instagram Lab, The Pinterest Lab, The How-to Guide to Email Lists with Jenna Kutcher, and The How-to Guide to Email Lists Webinar Training with Jenna Kutcher. 

Terms of this Course and Course Purchaser Agreement


All programs, products, courses or services are owned and provided by Jenna Kutcher LLC (“Company” or “we” or “us” or “our”). The term “you” or “your” refers to any user or purchaser of said program(s), product(s), course(s), or service(s) (the “Course”). These Terms and Conditions of Use (“Terms”) govern and define how you are allowed to use and access Company’s Course. We reserve the right to update and change these Terms at any time, and will update them accordingly with the ‘date last updated’ at the top of this page. 

You are legally bound to these Terms whether or not you have read them. If you do not agree with any of our Terms, please email us at Support@JennaKutcher.com​ ​and we will make reasonable efforts to remove your name, email and access to our Course and website(s). 

Your​ ​Course​ ​Use​ ​and​ ​Consent 

When you purchased a Course from us, you were given a reasonable notice that these Terms existed. By moving forward with your purchase of the Course and further access of the Course, you agreed and continue to agree to abide by these Terms as well as any disclaimers and privacy disclosures contained in these Terms. You agree you are at least 18 years old or of legal age in your applicable jurisdiction to access the Course. Access of our Course(s) and related materials by a minor is a violation of use, and we reserve the right to terminate your access if such an issue is discovered. 

License(s)

Limited​ ​License.​ Subject to and in accordance with these Terms and other guidelines or instructions we include in the Course, we grant you a limited, non-transferable, non-sublicensable, non-exclusive, revocable license (“License”) to make individual use of the Course, including any courses purchased by you. Your purchase of any Course only entitles you to view that Course in accordance with the foregoing License, and is not a purchase of the software or content constituting or included in the Course. More specifically, unless explicitly authorized in these Terms or by the owner of the materials, you may not modify, copy, reproduce, republish, upload, post, transmit, translate, sell, create derivative works, exploit, or distribute in any manner or medium (including by email or other electronic means) any material from the Course(s). You may, however, from time to time, download and/or print one copy of the individual pages of the Course for your individual use, provided that you keep intact all copyright and other proprietary notices.
The License is for individual use. You may not assign or transfer any of your rights or obligations under this Section or these Terms to any person or entity and any attempt to do so is void.
We reserve the right to terminate your access to the Course at any time if we find that you have violated these Terms. We will make every attempt to notify you of any violation of these Terms and give you an opportunity to remedy the violation. However, if you fail to remedy the violation or continue to Violate the Terms, we will terminate your access to the Course with no refund of fees.  

Fees and Refunds

We want you to be satisfied with your purchase but we also want you to give your best effort to apply all of the strategies in the course. We offer a 15-day refund period for purchases. However, in order to qualify for a refund you must submit proof that you did the work in the course and it did not work for you. We also are requiring that you hop on the phone with Jenna or a member of the Jenna Kutcher team and let us know what we can do better - since we truly stand behind this product and the results it can yield, we want to know how we can make it better! 

In the event that you decide your purchase was not the right decision for you or your business, within 30 days of enrollment, contact our support team at support@jennakutcher.com and let us know you’d like a refund by the 30th day at 11:59 CST. You must include your coursework with your request for a refund. If you request a refund and do not include your coursework by the 30th day, you will not be granted a refund.

The work that you need to submit with your request for a refund includes ALL of the following items:

+ Proof of completed course workbook
+ Completed course challenges including screen shots of social media postings (in accordance with course work)
+ A live link to your website or fan page that shows consistent posting
+ Screenshot of inquiries and booking rate from the last 10 days
+ Your response email to an initial inquiry
+ The Profitable Pricing Guide completed and reflected on your website or in your pricing guide
+ A screenshot of your current “About Me” page following course guidelines
+ Proof of active participation in the Facebook group
+ Sign up for a phone call time slot and hop on the phone to let us know how we can improve.
+ We will NOT provide refunds more than 15 days following the date of purchase. After day 15, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.

Please note: If you opted for a payment plan and you do not request a refund within 15 days, with the required coursework at the time of your refund request, you are required by law to complete the remaining payments of your payment plan.

All refunds are discretionary as determined by Jenna Kutcher LLC. To further clarify, we will not provide refunds after the 15th day from your date of purchase and all payments must be made on a timely basis. If payments are not made on time, you agree to pay interest on all past-due sums at a rate of 1.5% per month or the highest rate allowed by law, whichever is greater.

If you have any questions or problems, please let us know by contacting our support team directly. The support desk can be reached at: support@jennakutcher.com!

Recurring​ ​Payments.​

If you have signed up for a payment plan, you hereby authorize our continued access to your financial information stored by our third party financial processing company referenced in this Agreement until your payment plan is complete, as set forth in your acceptance of the purchase terms upon checkout. 
Late Payments. If payments are not made on time, you agree to pay interest on all past-due sums at a rate of 1.5% per month or the highest rate allowed by law, whichever is greater.
Chargebacks.​ ​You agree to make every attempt to request a refund prior to attempting a chargeback with your financial institution. In the event of a chargeback attempt, you expressly agree to forfeit any and all of our bonuses, affiliate bonuses or other materials afforded to you in exchange for your original purchase of our Course. We reserve the right to present proof of your access and these Terms to the financial institution investigating the dispute. 

Termination

You have the unilateral right to terminate your use and access to any of our Course(s). Please send an email to support@JennaKutcher.com to initiate this process. Termination will not excuse you of further payment. Upon confirmation of your termination, any and all outstanding balances will become immediately due and payable. Any existing balance that remains after 14 days from the date of termination will be sent to a collections agency, and you agree to be responsible for any additional charges, fees or costs associated with such a collection effort, including but not limited to reasonable attorney’s fees and court costs. 

Intellectual​ ​Property

All images, text, designs, graphics, page layout, icons, videos, logos, taglines, trademarks and service marks are owned by and the property of Jenna Kutcher LLC or the properly attributed party. It is a violation of federal law to use any of our intellectual property in whole or in part, and modification of any materials contained on provided in the Course is illegal and may be prosecuted to the fullest extent permissible should we choose to do so, including seeking financial penalties (damages) and/or an injunction forcing you to stop using our intellectual property immediately.

You​ ​may: 
Access the Course for your individual use (if additional members of your team need to access the Course, you must purchase additional Courses at one per each team member); 
Download and/or print any Course materials for your individual use in your business (if additional members of your team need to download and/or print any materials from the Course, you must purchase additional Courses at one per each team member); 
Use our trademarks and copyrighted materials with our prior written consent and proper credit and marking, namely, citing ©Jenna Kutcher LLC as the source of the materials and marking any federally registered trademarks with ® or common law trademarks with ™. 

You​ ​may​ ​not: 
Re-sell or trade your access to the Course; 
Share the Course with anyone else who has not yet purchased it or opted to receive it; 
Reprint any portion of the Course, except as set forth above and for your own individual use;
Republish any of the Course, in part or in whole; 
Distribute any of the materials contained in the Course or related materials and/or communications as your own; 
Reproduce and alter any part or whole of the Course for distribution as your own work; 
Claim ownership or use over any of our intellectual property without our prior written consent, which includes (but is not limited to): copyrights such as course materials, worksheets, workbooks, lessons, videos and more; trademarks such as names, logos, taglines or other unique source identifiers; or trade dress including the look and feel of the Course (and its related communications and materials); 
Use our Course or any related materials and/or communications in an unlawful way or for any illegal or unlawful purpose(s). 

Request​ ​for​ ​Permission​ ​to​ ​Use​ ​Content.​
If you wish to use, publish or refer to any of our content, Course(s) or related materials, you must do so by requesting permission prior to commencing use of the same by email us at support@JennaKutcher.com. Permission is not granted until you receive such permission in writing.

Civil​ ​and​ ​Criminal​ ​Penalties.​ Even though our Courses are not physical property, you can be charged with theft or other face civil or criminal penalties if you copy, steal, infringe or otherwise violate these Terms. We reserve the right to prosecute infringers to the fullest extent allowed by criminal or civil statute in any jurisdiction allowed. You explicitly consent to personal jurisdiction in Wisconsin​ by opting into or purchasing any Course or accessing its related communications and/or materials. 

Your​ ​Materials​ ​and​ ​Contributions.​ By submitting a comment, photo, video or other material(s) onto any website or platform owned or maintained by us, including but not limited to the online software platforms that we use to distribute our Course and related materials, you agree that we have a non-revocable, commercial license to republish your submission in whole or in part unless you explicitly state that we may not do so with said submission. You have no right to privacy by accessing our Course(s) or related materials, and we reserve the right to disclose your participation in the same. 

Model​ ​Release.​ ​You must own the copyright to any image(s) you use in our Course or related materials. You grant us a commercial license to any image(s) you submit to us by default, such as a Facebook profile photo or other profile image you voluntarily provide in accessing the Course, or that you provide voluntarily upon our request. Such a default or voluntary release of your image and likeness may be used for any reasonable future business use. 

Notification​ ​of​ ​Use.​ ​We are not obligated to notify you or anyone of our use in our own publications of photographs or other images that you submit to us by default or voluntarily. 

Security​ ​and​ ​Assumption​ ​of​ ​Risk

Security.​ ​ It is your responsibility to secure your username and password from theft or any other means of unauthorized use that would violate these Terms and Conditions of Use. We do not store any whole credit card numbers or payment information, and instead, these are processed through third party processors such as Stripe or Paypal. By utilizing these payment processors to gain access to the Course, you indemnify us and instead assume any and all risk or liability for the security of the payment details, and agree to be bound by the third party payment processor’s applicable terms and conditions of use. 

Confidentiality.​ ​You have no right to confidentiality unless otherwise explicitly stated, such as in a subsequent client agreement, or otherwise implicitly agreed upon as mandated by law or fiduciary duty. 

Assumption​ ​of​ ​Risk.​ ​By accessing our Course(s) and/or related materials, whether paid or unpaid, you assume all the risk of your access and any subsequent actions you choose to take as a result of the influence, information or educational materials provided to you. 

Disclaimers 

General​ ​Disclaimer.​ ​To the fullest extent permitted by law, we expressly exclude any liability for any direct, indirect or consequential loss or damage incurred by you or others in connection with our Course(s), including without limitation any liability for any accidents, delays, injuries, harm, loss, damage, death, lost profits, personal or business interruptions, misapplication of information, physical or mental disease, condition or issue, physical, mental, emotional, or spiritual injury or harm, loss of income or revenue, loss of business, loss of profits, loss of contracts, loss of anticipated savings, loss of data, loss of goodwill, wasted time and for any other loss or damage of any kind, however and whether caused by negligence, breach of contract, or otherwise, even if foreseeable. We are not medical, legal, financial or other professionals, or if we are, during the terms of this Course and related material(s), we are not offering our professional services and you expressly agree we are not acting in any professional capacity, including medical, legal, financial or otherwise during the term of this Course. This Course is for educational and entertainment purposes only. None of the Course or its related material(s) should be construed as medical, legal, financial advice. 

Earnings​ ​Disclaimer.​ ​ While we may reference certain results, outcomes or situations on this website or its related communications, you understand and acknowledge that we make no guarantee as to the accuracy of third party statements contained herein or the likelihood of success for you as a result of these statements. You agree that you understand that individual outcomes will vary. We cannot guarantee your success merely upon access, purchase or completion of of our Course(s). Any results you see on are not guaranteed or typical.

Third​ ​Party​ ​Disclaimer.​ You acknowledge and agree that we are not liable for any defamatory, offensive or illegal conduct of any participant or user of our Course(s), including you. 

Warranties​ ​Disclaimer.​ WE MAKE NO WARRANTIES AS TO OUR PROGRAMS, PRODUCTS, SERVICES, COURSES OR PROGRAM MATERIALS. YOU AGREE THAT PROGRAMS, PRODUCTS, SERVICES, COURSES OR PROGRAM MATERIALS ARE PROVIDED “AS IS” AND WITHOUT WARRANTIES OF ANY KIND EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE PROGRAMS, PRODUCTS, SERVICES, COURSES, OR PROGRAM MATERIALS WILL BE FUNCTIONAL, UNINTERRUPTED, CORRECT, COMPLETE, APPROPRIATE, OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT ANY PART OF THE WEBSITE OR CONTENT ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. WE DO NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING THE USE OR THE RESULTS OF THE USE OF OUR PROGRAM, PRODUCT, SERVICES, COURSES OR PROGRAM MATERIALS IN TERMS OF THEIR CORRECTNESS, ACCURACY, TIMELINESS, RELIABILITY OR OTHERWISE. 

Technology​ ​Disclaimer.​ ​We make reasonable efforts to provide you with modern, reliable technology, software and platforms from which to access our Course(s) and related material(s). However, in the event of a technological failure, you accept and acknowledge our lack of responsibility for said failure, and while we will make reasonable efforts to support you, some technological issues are far outside our control and will require you to access support from a third party provider, such as Kajabi Next, where We host our courses.

Errors​ ​and​ ​Omissions.​ This website is updated on a regular basis, and while we try to make accurate statements in a timely and effective manner, we cannot guarantee that all materials and related media contained herein are entirely accurate, complete or up-to-date. If you should see any errors or omissions and would like to let us know, please notify us at support@jennakutcher.com
 

Indemnification,​ ​Limitation​ ​of​ ​Liability​ ​and​ ​Release​ ​of​ ​Claims 

Indemnification. ​You agree at all times to indemnify and hold harmless our Company, as well as any of our affiliates, agents, contractors, officers, directors, shareholders, employees, joint venture partners, successors, transferees, assignees, and licensees, as applicable, from and against any and all claims, causes of action, damages, liabilities, costs and expenses, including legal fees and expenses, arising out of or related to our Course(s). 

Limitation​ ​of​ ​Liability.​ Jenna Kutcher LLC and its affiliates, officers, employees, agents, partners, and licensors shall not be liable to you for any direct, indirect, incidental, special, consequential or exemplary damages, including damages for loss of profits, goodwill, use of data or other intangible losses, resulting from or incurred in connection with your use of our Course(s). We do not assume liability for any third party conduct, accidents, delays, harm or other detrimental or negative outcomes as a result of your access of our Course(s) and related material(s). 

Dispute​ ​Resolution.​ You agree to notify the Company of any concerns or issues regarding the Course, and to give the Company an opportunity to resolve those concerns or issues. If you and our Company cannot find a resolution to a dispute or potential claim by means of good-faith negotiation, then you explicitly agree to make a reasonable attempt to resolve any such dispute through Alternative Dispute Resolution or Mediation before filing a civil cause of action. If a civil cause of actions is filed by or against the Company related to the Course(s), the laws of Wisconsin shall apply.

Non-Disparagement.​ If you are found to be slandering, libeling or otherwise disparaging our Company, Course(s) or related materials, you will be immediately removed from the Course(s) and any related communications. We reserve the right to file a civil claim of action against you for any such damaging actions you take that materially harm our Company. 

Miscellaneous

All​ ​Rights​ ​Reserved.​ ​All rights not expressly granted in these Terms and Conditions of Use or express written here are reserved by Company. 

Contact.​ ​If you have any questions about any term of these Terms of Use, please contact us at support@JennaKutcher.com​. 

Terms & Conditions