My 5-step system to setting up a photography business so you can work less—and live more.
Calling all photographers!
by jenna kutcher
Lab
The
I’m Jenna Kutcher, and I created The Photo Lab just for photographers like you.
But why go it alone when we could do it together?
Because I was there too a few years back, asking Drew if he thought my clients could tell that I was completely overworked and exhausted. So, I made some BIG business mindset and branding changes, and now?
I’m handing over my exact system on how I grew a six-figure photography business in three years flat.
Loyal, happy, obsessed followers turned clients, who happily invest in your business?
An audience that is anxiously awaiting every post, every announcement, and every offering?
Sales driven through authentic, intentional posts that take the scammy salesman pitch and turn it on its head.
Creating a voice so recognizable, people will be able to spot your words and work from a mile away.
Can you imagine...
...THEN KEEP READING
Are you ready?
Charge more and get hired for it, even with numerous photographers in your area charging much less...
Get a bridge from your fears to being able to say "I can do this!" complete with office fist-pumps when no one’s around...
Have an A-Z blueprint in alllll things CEO so that you can get back to the art of it (because no one ever told you being an entrepreneur was THIS hard and confusing)...
Be picky in the client work you take on—buh-bye, corporate headshot sessions you don’t even like...
Build a sustainable and thriving business with a brand centered on Y-O-U...
What if you could...
Do you have a brand that pulls in your ideal client each and every day? And when I talk about branding, I'm not just talking about your logo, color scheme, or fonts: I’m talking about a distinguishable voice that can't be confused for anyone else's. Does your business look the same as everyone else's? Are you a tiny fish in a giant sea?
It's time to make you stand out and focus on elevating your brand and empowering you to celebrate the things that make you different. There is only one you, so let's celebrate that and work it!
Branding
MODULE ONE
What does that mean for you?
+ You'll erase the need for competition and learn the mindset shift behind becoming the go-to for your clients -- not one of hundreds of photographers.
+ I’ll coach you on harnessing your unique voice and story as you visioncast for your brand.
+ Learn to attract people who are your ideal clients (you'll never feel like you need to run a double life again!)
+ Discover the marketing methods that curate a brand that’s an extension of your soul.
Module TWo
Do you feel invisible? (And is that invisibility costing you thousands of dollars?) You know what your ideal client looks like, but are they finding you?
Stop trying to market yourself to the masses, let's pinpoint who exactly your ideal client is and then develop a strategy to help them find you, book you, love you, and refer everyone they know to you!
Ideal Clients
module TWo
What does that mean for you?
+ Learn who YOUR dream clients are -- you know, the ones who fall at your feet.
+ Grasp the exact language and methodology for communicating pricing with clients, so you don’t have to be afraid to quote your prices.
+ You'll know where to spend your time best because you'll understand where your clients are AND how to reach them.
+ Let's be honest, when you work with the right people, it's impossible to not LOVE what you're doing!
module THREE
Is your inbox overflowing with dozens of emails that should have been answered yesterday? Is your editing backed up by two weeks and the only time you can squeeze it in is at 2 a.m.? Are you finally ready for an afternoon that you can close your office door and know you’re caught up?
Let's simplify, systemize, and strategize each aspect of your business so that you can work less and live more.
Workflow
module three
What does that mean for you?
+ Swipe a step-by-step workflow that will take you from marketing, to booking, to product delivery.
+ Take the guesswork out of systems with a repeatable process you can implement today.
+ Grab time-saving tips -- no more glorifying busy, no more 80 hour work weeks.
+ Understand how to customize your client experience, since you’re your own boss, and it's time you took control of the business that you love.
module FOUR
Do you stare at a blinking cursor all day and wonder what to write back? Do you spend hours upon hours answering emails?
It's time to make a change. I’ll show you how to maximize and customize my templates that will introduce you with a WOW, answer your clients questions before they ask them, and book your sales effortlessly.
Communication
module FOUR
What does that mean for you?
+ Get your hands on my exact templates -- they’re waiting for you in the course!
+ Learn copy customization that will introduce you with a WOW and showcase your brand.
+ Grab my precise tips on how to answer your clients questions before they ask them.
+ Swipe my communication check-lists to booking your sales effortlessly.
module FIVE
So many people want to know what exactly I'll be covering when it comes to social media, let's be honest, I get paid to speak all over the country on the subject, so let's break it down for you...
Social Media, Baby!
Let's talk about
We have separate modules on:
+ Jenna’s specific Instagram strategy, using Insta for our business, grow your following, and turn followers into clients.
+ A deep dive into Facebook marketing and how to share your images in a way that attracts more dream clients.
+ How to use your blog to set expectations, share your story, and create viral posts that keep on sharing.
+ Using Pinterest strategically as a lead generator and traffic driver for your business.
+ How to submit your work for publications (both online and print) and how to make it stand out in a pile of submissions!
+ How to make Pinterest a strategic part of your marketing strategy!
The Bonuses
I know you love them!
SOUND GOOD?
- My exact 25 email templates to guide you from inquiry to delivery with ease. If you ever feel like you're lost in a sea of unbranded emails, these are for you.
- TWO professionally designed, customizable pricing guides that show your clients more than just what you charge. Just drag and drop your photos and information in and hit "send!"
- The workflow chart that ensures each client gets a branded, complete experience, each and every time. Print it out, hang it up, and cross things off the list as you complete them!
- My Outsourcing Guide to see which areas of your business you love the most and excel at (so that you can get those burdens off your plate) while still being profitable!
- A special goal setting exercise to help you not just set business goals but personal goals to get back to less work, more life. This tool has been called "therapy" from time to time.
- A customizable branding guide so that you can organize your brand identity from colors to fonts, logos to inspiration.
It's time for some BONUSES!
Bonuses
"I was ready to give up everything and sell my camera to pay off some of my bills—now? I’ve doubled what I made last year."
“I went from getting no inquiries from anyone other than friends and family, to booking two weddings and having a new inquiry in my inbox every other weekend. This course helped me gain confidence in pricing what I'm worth versus what thought I'd get without guilt, and step up my branding game to be more cohesive overall. The course has already paid for itself!”
You want to get started but you have no clue where to begin, what to spend your money on, how to market yourself, or where to START.
You kinda/sorta/maybe know who your ideal clients are but you have absolutely no clue of how find them and have them book you.
You're tired of sending out a response to an inquiry and hearing "We went with another photographer" or "You're too expensive" or the worst... hearing nothing.
You feel like you're spinning your wheels and never getting anywhere. You're up until 2AM trying to catch up, you're burning the candle on both ends, and you feel like giving up.
You are working around the clock but your bank account doesn't reflect it. You're ready to be profitable and bring those checks to the bank.
THIS COURSE IS FOR YOU IF:
The 20+ Page Workbook
See what's next!
You want to get started but you have no clue where to begin, what to spend your money on, how to market yourself, or where to START.
You kinda/sorta/maybe know who your ideal clients are but you have absolutely no clue of how find them and have them book you.
You're tired of sending out a response to an inquiry and hearing "We went with another photographer" or "You're too expensive" or the worst... hearing nothing.
You feel like you're spinning your wheels and never getting anywhere. You're up until 2AM trying to catch up, you're burning the candle on both ends, and you feel like giving up.
You are working around the clock but your bank account doesn't reflect it. You're ready to be profitable and bring those checks to the bank.
THIS COURSE IS FOR YOU IF:
Custom Pricing Guide
See what's next!
You want to get started but you have no clue where to begin, what to spend your money on, how to market yourself, or where to START.
You kinda/sorta/maybe know who your ideal clients are but you have absolutely no clue of how find them and have them book you.
You're tired of sending out a response to an inquiry and hearing "We went with another photographer" or "You're too expensive" or the worst... hearing nothing.
You feel like you're spinning your wheels and never getting anywhere. You're up until 2AM trying to catch up, you're burning the candle on both ends, and you feel like giving up.
You are working around the clock but your bank account doesn't reflect it. You're ready to be profitable and bring those checks to the bank.
THIS COURSE IS FOR YOU IF:
Custom Branding Guide
See what's next!
You want to get started but you have no clue where to begin, what to spend your money on, how to market yourself, or where to START.
You kinda/sorta/maybe know who your ideal clients are but you have absolutely no clue of how find them and have them book you.
You're tired of sending out a response to an inquiry and hearing "We went with another photographer" or "You're too expensive" or the worst... hearing nothing.
You feel like you're spinning your wheels and never getting anywhere. You're up until 2AM trying to catch up, you're burning the candle on both ends, and you feel like giving up.
You are working around the clock but your bank account doesn't reflect it. You're ready to be profitable and bring those checks to the bank.
THIS COURSE IS FOR YOU IF:
25 Email Templates
See what's next!
You want to get started but you have no clue where to begin, what to spend your money on, how to market yourself, or where to START.
You kinda/sorta/maybe know who your ideal clients are but you have absolutely no clue of how find them and have them book you.
You're tired of sending out a response to an inquiry and hearing "We went with another photographer" or "You're too expensive" or the worst... hearing nothing.
You feel like you're spinning your wheels and never getting anywhere. You're up until 2AM trying to catch up, you're burning the candle on both ends, and you feel like giving up.
You are working around the clock but your bank account doesn't reflect it. You're ready to be profitable and bring those checks to the bank.
THIS COURSE IS FOR YOU IF:
Workflow Checklist
See what's next!
You want to get started but you have no clue where to begin, what to spend your money on, how to market yourself, or where to START.
You kinda/sorta/maybe know who your ideal clients are but you have absolutely no clue of how find them and have them book you.
You're tired of sending out a response to an inquiry and hearing "We went with another photographer" or "You're too expensive" or the worst... hearing nothing.
You feel like you're spinning your wheels and never getting anywhere. You're up until 2AM trying to catch up, you're burning the candle on both ends, and you feel like giving up.
You are working around the clock but your bank account doesn't reflect it. You're ready to be profitable and bring those checks to the bank.
THIS COURSE IS FOR YOU IF:
Set Profitable Prices
See what's next!
20 Kick Booty Modules
5+ Killer bonuses
Lifetime Access
15-Day 100% Money Back Guarantee
12 monthly payments of $97
I'm ready to join!
$97
12 Payments
20 Kick Booty Modules
5+ Killer bonuses
Lifetime Access
15-Day 100% Money Back Guarantee
$997 one time - save 17% ($167)
$997
One Time
I'm ready to join!
Sign me up, buttercup!
This course has completely changed my life and the way that I run my business—I’m literally tearing up thinking about it.
“Last summer was my very first wedding season and it was pretty overwhelming. I did any job that anyone asked of me for pretty much any price that they asked it for (including real estate headshots, what?). Now? I’m close to $50K for the year, and every single one of my brides was an ideal client for me. They made me feel so loved and valued (and most have offered me to stay over their new homes anytime I’m in the area 😂). Saying no to jobs I wasn’t passionate about and only doing the ones I love has given me more joy than I could ever have imagined.”
You want to get started but you have no clue where to begin, what to spend your money on, how to market yourself, or where to START.
You kinda/sorta/maybe know who your ideal clients are but you have absolutely no clue of how find them and have them book you.
You're tired of sending out a response to an inquiry and hearing "We went with another photographer" or "You're too expensive" or the worst... hearing nothing.
You feel like you're spinning your wheels and never getting anywhere. You're up until 2AM trying to catch up, you're burning the candle on both ends, and you feel like giving up.
You are working around the clock but your bank account doesn't reflect it. You're ready to be profitable and bring those checks to the bank.
THIS COURSE IS FOR YOU IF:
Last Updated March 2016
We at jennakutcher.com. (“Jenna Kutcher,” “we,” “us,” or “our”) have created this privacy policy (this “Privacy Policy”) because we know that you care about how information you provide to us is used and shared. This Privacy Policy applies to our information collection and use practices: (i) online when you visit any of our websites, including, without limitation, jennakutcher.com (the “Websites”); and (ii) offline when you provide information to us.
Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Service.
Acceptance of Terms
By visiting any of our Websites, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Service, both of which govern your use of the Websites. By providing us information offline, you are also agreeing to the terms of this Privacy Policy.
The Information We Collect
In the course of operating the Websites and/or interacting with you, we will collect (and/or receive) the following types of information.
1. PERSONAL INFORMATION.
When you sign up to receive any of our newsletters, respond to a survey, register for a class, or purchase any product or service, you may be required to provide us with personal information about yourself, such as your name, address, email address, and phone number. We do not collect any personal information from Visitors when they use the Websites unless they provide such information voluntarily, such as by registering or sending us an email or signing up for a newsletter. All information we collect and/or receive under this section is collectively called “Personal Information.”
2. ORDER INFORMATION.
When you place an Order, you must provide us with certain information about the products and services you are seeking to purchase. Such information is collectively called the “Order Information.”
3. BILLING INFORMATION.
When you wish to purchase a product or service, you will be required to provide certain information in addition to the Personal Information and Order Information noted above. Such information may include a debit card number, credit card number, expiration date, billing address, activation codes, and similar information. Such information is collectively called the “Billing Information.” Although we will have access to the Billing Information, it will also be collected and processed by our third-party payment vendors pursuant to the terms and conditions of their privacy policies and terms of use.
4. OTHER INFORMATION
In addition to the information noted above, we may collect additional information (collectively, the “Other Information”). Such Other Information may include:
a. From You. Additional information about yourself that you voluntarily provide to us (e.g., via a survey), such as household income range, gender, product and service preferences, and other information that does not identify you personally.
b. From Your Activity. Information that we automatically collect when you use the Websites, including, without limitation:
IP addresses, which may consist of a static or dynamic IP address and will sometimes point to a specific identifiable computer or device; browser type and language; referring and exit pages and URLs; date and time; amount of time spent on particular pages; what sections of the Websites you visit; and similar data; and Information about your device, including the type of device; universally unique ID (“UUID”); advertising identifier (“IDFA”); MAC address; operating system and version (e.g., iOS, Android or Windows); carrier and country location; hardware and processor information (e.g., storage, chip speed, camera resolution, NFC enabled); network type (WiFi, 3G, 4G, LTE); and similar data. c. From Cookies Information that we collect using “cookie” technology. Cookies are small packets of data that a website stores on your computer’s or mobile device’s hard drive so that your computer will “remember” information about your visit. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to help us collect Other Information and to enhance your experience using the Websites. If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to accept cookies from us, the Websites may not function properly.
d. Third-Party Analytics We use third-party analytics services (such as Google Analytics) to evaluate your use of the Websites, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to the Websites and mobile and Internet usage. These third parties use cookies and other technologies to help analyze and provide us the data. By accessing and using the Websites, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy.
For more information on Google Analytics, including how to opt out from certain data collection, please visit https://www.google.com/analytics. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Websites.
e. From Other Sources. We also may collect or receive information from third parties, such as Facebook and/or other third-party social media sites.
Information Collected by or Through Third-Party Advertising Companies
We may share Other Information about your activity on the Websites with third parties for the purpose of tailoring, analyzing, managing, reporting, and optimizing advertising you see on the Websites and elsewhere. These third parties may use cookies, pixel tags (also called web beacons or clear gifs), and/or other technologies to collect such Other Information for such purposes. Pixel tags enable us, and these third-party advertisers, to recognize a browser’s cookie when a browser visits the site on which the pixel tag is located in order to learn which advertisement brings a user to a given site.
Accessing and Modifying Personal Information and Communication Preferences
If you have registered for the Websites, you may access, review, and make changes to your Personal Information, Billing Information, and certain Other Information by following the instructions found on the Websites. In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any Jenna Kutcher marketing email. Customers cannot opt out of receiving transactional emails related to their account or their Orders. We will use commercially reasonable efforts to process such requests in a timely manner. You should be aware, however, that it is not always possible to completely remove or modify information in our subscription databases.
How We Use and Share the Information
We use the Personal Information, the Order Information, the Billing Information, and the Other Information (collectively, the “Information”) to provide our services; to process Orders; to administer our rewards and promotional programs; to maintain and improve our Websites and services to you; to solicit your feedback; and to inform you about our products and services and those of our third-party marketing partners.
We may also use and/or share Information as described below.
Jenna Kutcher will access, use, and share the Information as required to process your Orders and provide support to you. In order to provide our services and administer our rewards and promotional programs, we may share the Information (excluding the Billing Information) with our third-party promotional and marketing partners, including, without limitation, businesses participating in our various programs. With your permission, third-party applications or services may access your Personal Information. We use standard OAuth (open authorization) to enable you to give permission to share your Personal Information with other websites and services, such as Facebook and Twitter (e.g., when you agree to a pop-up requesting you to allow another application to access your account information). We also use OAuth to allow us to share information about you that is stored by us without sharing your security credentials. We may employ other companies and individuals to perform functions on our behalf. Examples may include providing technical assistance, Order fulfillment, customer service, and marketing assistance. These other companies will have access to the Information only as necessary to perform their functions and to the extent permitted by law. In an ongoing effort to better understand our Visitors, customers, and our products and services, we may analyze the Order Information and Other Information in aggregate form in order to operate, maintain, manage, and improve the Websites and/or our products and services. This aggregate information does not identify you personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our products and services to current and prospective business partners and to other third parties for other lawful purposes. We may share some or all of your Information with any of our parent companies, subsidiaries, joint ventures, or other companies under common control with us. As we develop our businesses, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, the Information may be part of the transferred assets. To the extent permitted by law, we may also disclose the Information: (i) when required by law, court order, or other government or law enforcement authority or regulatory agency; or (ii) whenever we believe that disclosing such Information is necessary or advisable, for example, to protect the rights, property, or safety of Jenna Kutcher LLC or others.
Information You Share
Please keep in mind that whenever you voluntarily make your Personal Information available to third parties — for example on message boards or web logs; through email; during webinars, classes, telephone conferences, or coaching calls; or in comment or chat areas — that information can be seen, collected, heard, and/or used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.
How We Protect the Information
We take commercially reasonable steps to protect the Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the Information that you supply will not be intercepted while being transmitted to and from us over the Internet. In particular, e-mail sent to or from the Websites may not be secure, and you should therefore take special care in deciding what information you send to us via email.
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It is important to note that the Websites and their servers are operated in the United States. If you are located outside of the United States, please be aware that any Information you provide to us will be transferred to the United States. By using the Websites and by providing us Information when using our services, you hereby irrevocably consent to this transfer and our use of the Information and data provided by you in accordance with this Privacy Policy.
Children
We do not knowingly collect Personal Information from children under the age of 13 through the Websites. If you are under 13, please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide Personal Information through the Websites without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us, and we will endeavor to delete that information from our databases.
California Residents
Jenna Kutcher does not monitor, recognize, or honor any behavioral advertising opt-out or do not track mechanisms, including general web browser “Do Not Track” settings and/or signals.
External Websites
The Websites may contain links to third-party websites. We have no control over the privacy practices or the content of any of our business partners, advertisers, sponsors, or other websites to which we provide links. As such, we are not responsible for the content or the privacy policies of those third-party websites. You should check the applicable third-party privacy policy and terms of use when visiting any other websites.
Changes to This Privacy Policy
This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time. By accessing the Websites and/or using our services after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of the Information is governed by the Privacy Policy in effect at the time we collect the Information. Please refer back to this Privacy Policy on a regular basis.
Privacy Policy
We want you to be satisfied with your purchase but we also want you to give your best effort to apply all of the strategies in the course. We offer a 15-day refund period for purchases. However, in order to qualify for a refund you must submit proof that you did the work in the course and it did not work for you. We also are requiring that you hop on the phone with Jenna or a member of the Jenna Kutcher team and let us know what we can do better - since we truly stand behind this product and the results it can yield, we want to know how we can make it better!
In the event that you decide your purchase was not the right decision for you or your business, within 15 days of enrollment, contact our support team at support@jennakutcher.com and let us know you’d like a refund by the 15th day at 11:59 CST. You must include your coursework with your request for a refund. If you request a refund and do not include your coursework by the 15th day, you will not be granted a refund.
The work that you need to submit with your request for a refund includes ALL of the following items:
+ Proof of completed course workbook
+ Completed course challenges including screen shots of social media postings (in accordance with course work)
+ A live link to your website or fan page that shows consistent posting
+ Screenshot of inquiries and booking rate from the last 10 days
+ Your response email to an initial inquiry
+ The Profitable Pricing Guide completed and reflected on your website or in your pricing guide
+ A screenshot of your current “About Me” page following course guidelines
+ Proof of active participation in the Facebook group
+ Sign up for a phone call time slot and hop on the phone to let us know how we can improve.
+ We will NOT provide refunds more than 15 days following the date of purchase. After day 15, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.
Please note: If you opted for a payment plan and you do not request a refund within 15 days, with the required coursework at the time of your refund request, you are required by law to complete the remaining payments of your payment plan.
All refunds are discretionary as determined by Jenna Kutcher LLC. To further clarify, we will not provide refunds after the 15th day from your date of purchase and all payments must be made on a timely basis. If payments are not made on time, you agree to pay interest on all past-due sums at a rate of 1.5% per month or the highest rate allowed by law, whichever is greater.
If you have any questions or problems, please let us know by contacting our support team directly. The support desk can be reached at: support@jennakutcher.com!